Naming
As for Focus Coffee, Coveredd and Natrul.
Branding
Every industry hasa wall of beige.
Your logo is only the beginning. We create distinctive identities that people recognise, remember and connect with.
You already have
something different.
Often, a business already knows what makes it different. The difficult part is having the confidence to say it.
We find that point of difference and give it a name, a look and a voice people can recognise. Then we carry it through to the website.
Recognition starts
with consistency.
Identity
Wordmark, colour and type.
Voice
How the brand writes, from headlines to product pages.
Website
The brand, built in from day one.
Grit. Graft. Forge. Flint.
Then Focus.
We explored several names before settling on Focus. A single gold dot sits inside the O; five coffee blends are organised around how you want to feel.
Explore Focus CoffeeDifferent identities.
The same care.
Natrul
Live website
Four clear collections, sample ordering and a room calculator help customers choose a floor and work out how much they need.
See what we built
Coveredd
Live website
Separate journeys for homeowners, landlords and businesses, with fitted guide prices and a room visualiser to support the decision.
See what we builtFrom what you mean.
To how you’re seen.
Find the difference.
Understand the business, its audience and what it can credibly stand for.
Develop the identity.
Explore naming, wordmark, colour and type as one connected idea.
Find the voice.
Develop the language, from the opening headline to the everyday product description.
Put it to work.
Carry the identity into the website and the practical materials agreed in the brief.
Give your business
its own identity.
A new website, a redesign, a stronger identity or an idea taking shape. Tell us what you have in mind.
Tell us about your project