Thinking
Thoughts on design, branding, advertising and why some businesses get noticed while others blend in.
Three short notes on helping people recognise, understand and choose a business.
Three players, three shadows. Recognition makes the image work before anyone reads the brand name.
The Adidas concept asks how little you need to show for an audience to make the connection. Give people a clear cue, and let them take part in the idea.
Original note on XFeatures explain what a product does. Its meaning gives someone a reason to care.
A computer can be a specification sheet, or a way to feel like a creator. Understanding what customers want to do is a useful starting point for both the brand and the website.
Original note on XMany businesses explain their difference clearly in conversation. Their websites should do the same.
Start with what is already true about your business. Say it plainly, support it with relevant work and make it easy for someone to take the next step.
Original note on XSee how these ideas become websites and identities.
Explore the work