Creative
Self-initiated concepts and short films. None were commissioned.
Campaign concept
A World Cup poster built around the crown and the stadium lights.
The view is from inside the goal, just after a shot. The net and the lights suggest the crown without drawing one.
One word, REIGN, and a small mark to confirm it.
Campaign concept
Three players, three long shadows, and the brand almost out of sight.
Three players walk out of a dark tunnel into a gold-lit stadium. Their shadows become the three stripes.
No product and no headline. The image does the work.
Character and short film
A comedy character with a consistent look, voice and short-video format.
A quick-witted stand-up persona, refined over many rounds of image, script and voice.
Character and short film
A cinematic short-film series with one consistent visual world.
The character, script and voice were developed together, then edited into a repeatable film format.
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