Cork flooring brand

Natrul

A UK cork flooring brand, created from nothing. We named it, designed it, wrote it and built the store.

Scope
Name · Identity · Copy · Ecommerce
Live site
natrul.co.uk ↗
Natrul homepage: calm starts underfoot

Identity

A dark wordmark, a warm off-white and a single amber detail. Calm and material-led, without the usual eco clichés.

Product range

Four collections, Foundation, Harmony, Still and Clarity, each with a clear role.

Every product description follows the same structure, so the range is easy to compare.

The store

A custom WooCommerce build with sample ordering and a room calculator that works out quantities and cost.

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