Shop and category pages
How products are grouped, filtered and compared, arranged around the way your customers actually browse.
Ecommerce web design
WooCommerce shops built around the product you sell.
Custom shop pages, product pages, calculators and order emails for independent retailers selling products that need explaining before someone buys.
Designing and building websites since 2015, including a full cork flooring brand and shop built from nothing.
Shop.
Where the work goes
Most of the decision happens on two pages.
The shop page is where someone works out whether you stock what they want. The product page is where they decide to buy.
Both are built from scratch around your products, rather than styled on top of a standard WooCommerce layout. That is the difference between a shop that lists products and a shop that sells them.
What gets customised
Built for your products, not a generic grid.
Product pages
Custom templates carrying the images, specification, samples and reassurance someone needs before they commit.
Calculators and tools
If a customer has to work out how much they need, the site works it out for them. Natrul's flooring calculator was built from scratch for exactly that.
Checkout
A short, clear route to payment, carrying the delivery and lead time information people ask about before they buy.
Order emails
Custom order and dispatch notifications that carry the brand and tell the customer what happens next.
Speed and hosting
A lean build that stays quick with a full catalogue loaded, plus hosting and care from £20 per month.
Worked example
Natrul
A cork flooring brand built from nothing. No name, no identity, no direction. It was named, positioned, and built from scratch.
WooCommerce was customised so thoroughly it is unrecognisable as WooCommerce, with custom product templates, custom email notifications, and a flooring calculator built from scratch so customers can work out how much they need before ordering.
View the live shop →Natrul.
Who it suits
Best for products that need explaining.
Ecommerce builds start at £4,000, quoted properly once the catalogue and the customer journey are clear.