Every site is made around the business it is for.

Keep the trust

Waterside already had the most valuable part: a recognised name, years of practical knowledge and a showroom serving Southampton, the Waterside and the New Forest.

The old website carried that history, but its structure made the business feel older than the service customers received. The task was to renew it without throwing away the trust.

Make choice easier

Carpet, vinyl, LVT and laminate now have clear places in the journey. The copy explains the offer quickly and puts the local area at the front of the story.

Free estimates and showroom visits are offered as useful next steps throughout the site, rather than tucked several pages in.

Design through launch

The responsive build uses a restrained coastal palette, large editorial type and warm residential imagery, giving the photography room while keeping service information easy to reach.

Launch covered hosting, enquiry handling and HTTPS, with a careful switchover that kept the systems behind the website running.

Say it plainly

Ember already had the proof: fixed prices, a five year guarantee on every installation and five stars on every review. The job was to state it at the top of the page, in plain words.

Sell the service

Customers are choosing who to trust in their home as well as what goes on the floor. The site brings the service, the reviews and the guarantee into view before the product ranges.

Built for enquiries

What Ember fits, how the work runs, the areas it covers and a way to get in touch are each one click from the home page, so asking for a quote is the obvious next step.

Wild Mint created the brand, the copy and the WordPress build.

Name and identity

The doubled final letter turns a familiar promise into a name the business can own. “We’ve got you Coveredd” is not a line added afterwards. It is the organising idea behind the brand and the service.

The identity feels established and practical without borrowing the visual language of national flooring chains.

Three customer routes

Homeowners, landlords and commercial customers need different evidence and different next steps. Each has its own route through the site.

The voice stays calm, direct and specific: which floor suits the space, what it will cost, what happens next and how the work will be managed.

Tools that prove the promise

Fitted guide prices, RoomViz, samples, installation information and responsible-material guidance turn the positioning into something customers can use.

Wild Mint created the strategy, identity, message, service structure, customer journeys and custom WordPress build.

The position

The earlier identity sat in the familiar world of leaf marks and general eco language. It did not express material quality, flooring knowledge or the quieter interiors the product belongs in.

The identity is restrained and material-led. A dark wordmark, a warm off-white ground and one amber detail give cork a recognisable place without turning it into a cliché.

The product system

Foundation, Harmony, Still and Clarity give the collections distinct roles. Product descriptions follow a locked structure, so a large catalogue stays consistent and customers can compare floors without translating supplier language.

Performance claims are grounded in what cork physically does: cushioned underfoot, warm to the touch, quiet to walk on and calm to look at.

The buying journey

The custom WordPress and WooCommerce build joins variable products, sample ordering and a multi-room calculator. Live pack coverage and pricing drive quantity, wastage and cost, rather than fixed figures.

Wild Mint developed the positioning, identity, copy system, collection structure, sample journey, calculator and the complete shop.

Name and identity

The naming process tested Grit, Graft, Forge and Flint before rejecting them as too narrow. Focus belongs to anyone with something worth doing. The blend names carry the coffee; FOCUS carries the promise.

The geometric wordmark places one gold dot inside the O, turning it into a target: one point of attention held inside a strong structure.

Copy and product system

The voice follows one rule: attitude and outcome, in that order. “Because scattered is expensive” anchors the labels, product pages, subscription and bundle copy.

Wake Up, Lock In, Black Out, Clear and Wind Down form five States of Mind. Roast details are still there, but the choice starts with how the customer wants to feel.

From concept to shop

The shop explains the five states first, then offers three clear ways to buy: one blend, the full set or a subscription.

Wild Mint created the name, strategy, identity, product structure, complete copy system, label direction and custom WordPress shop.

A quieter identity

Dark forest green, warm off-white, muted gold and a wordmark that carries the name without a symbol or flourish.

It feels premium without becoming sterile, and calm without disappearing into the beige language used across the category.

Presence over performance

The copy holds to one position. The hero leads with “Return to yourself.” The philosophy makes the argument directly: movement is not the point; presence is.

That gives the concept a point of view without turning the practice into another promise of self-improvement.

Space for the studio

Choose Your Practice separates class types clearly and keeps the route into booking simple.

Wellness Notes adds a quieter editorial layer for seasonal guidance, studio reflections and longer reading.